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What an epic couple of days @state_of_social for # What an epic couple of days @state_of_social for #stateofsocial26

Thanks to my conference sidekick @ctrl.create.au  we ate too much and didn’t sleep enough. 

Until next year.
Sparkle Hill 🌾 The machinery was already iconic. Sparkle Hill 🌾

The machinery was already iconic. We just made it part of the brand.

Taking inspiration from the Inkster family’s New Holland fleet, we created an identity centred around the tractor and header that drive the operation season after season.

#WaywardNation #SparkleHill #RuralBranding #AgribusinessDesign
SORT. HQ Now live → www.sorthq.com.au We design SORT. HQ 

Now live → www.sorthq.com.au

We designed the SORT. website to be clear, grounded and easy to navigate giving small businesses straightforward access to HR support that actually makes sense.

#WaywardNation #SORT #RegionalBranding #SmallBusinessWA
Introducing SORT. 🤝 We partnered with Kaitlin to Introducing SORT. 🤝

We partnered with Kaitlin to build a brand that cuts through the noise, it’s designed to be clear, practical and built for real businesses.

No corporate language. No overcomplication. Just a system that works.

SORT. delivers straightforward HR support for regional businesses providing simple advice, relevant systems and support that actually fits how businesses run day to day.

Backed by 15+ years’ experience and real world insight, Kaitlin brings HR Management back to what it should be grounded, usable and easy to manage.

#WaywardNation #RegionalBranding #RegionalBranding #regionalbusiness #EsperanceBusiness
Let us properly introduce ourselves. I'm Amelia, Let us properly introduce ourselves.

I'm Amelia, Creative Director and the strategy and design lead behind Wayward Nation. Working with me is Sarah, our creative copilot plus a broader network of local content creators we bring together for each project.

Together we work with regional businesses across retail, trades, agriculture and services to build brands, websites and social media that are clear, practical and built to last.

Our work blends strategy, clarity and clean design with a grounded understanding of how regional industries operate. Our story started with growth and continues with the same purpose.

If you're a regional business ready to build a brand and digital presence, let's work together →

Link in bio.

📸 @franzonefilms_
We exist because regional businesses need creative We exist because regional businesses need creative support built for their world. From paddocks and workshops to small shopfronts and service based trades these businesses shape regional communities and deserve a brand presence that reflects the quality of what they do.

We're here to help you step into your next chapter with clarity, confidence and a brand that feels genuinely aligned with who you are and where you're heading.

Link in bio to get started.

Wayward Nation is a strategic creative agency based in Esperance, Western Australia, supporting regional businesses with branding, web design and social media built for rural Australia. We work with agriculture, trades, retail and service based businesses to create clear, practical and long lasting brand and digital solutions.

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