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BRAND DESIGN

Clean strategic brand identity built for regional businesses.

Your brand is more than a logo it’s the backbone of your business.

From signage and uniforms to packaging, social media and your website, your brand needs to be clear, intentional and strong.

At Wayward Nation, we build strategy led identities with clean aesthetics and practical rollout.

For regional businesses, your brand has to work across all kinds of environments from dusty workshops, paddocks, shopfronts, machinery & trucks, uniforms and digital spaces.

WHAT’S IN OUR BRAND PACKAGES

Dependent on your chosen packages components can include.

Logo Suite

Primary, secondary and submark variations for flexible use across print, digital and signage.

Colour Palette

A refined palette with hero, core and support colours built for strong consistency.

Typography System

Clean, modern type pairings that elevate your brand and work across all platforms.

seo foundations

Basic on page SEO setup so Google can read your site properly from the start.

OPTIONAL ADD-ONS

Available to extend your brand system
Canva templates | Social media templates | Business card design | Signage mock ups | Merchandise & Uniform Mockups | Additional brand marks | Packaging design | Website design

Brand Marks / Iconography

Supporting marks and symbols that strengthen your visual identity.

Photography Direction

Guidance on style, composition, lighting and tone to keep your imagery consistent.

Brand Voice Direction

Clear foundations for how your brand speaks, tone, personality, language and positioning.

Brand Guidelines (PDF)

A complete, practical reference document to keep your brand consistent as you grow.

Ready to work together?

Design and digital support built for regional business.

Work with Wayward Nation

OUR BRAND DESIGN PROCESS

A DREAM

Once your proposal is approved, everything begins to take shape.

You receive access to your Client Portal the central home for your project. From here, you can track the timeline, view presentations, book calls, provide feedback and complete your Branding Questionnaire. This step gives us the clarity we need, who you are, who you serve, the industry you operate in, and the values that drive your business.

With your questionnaire complete, we sit down to dive deeper. We talk through your goals, audience, challenges and design preferences, building a clear brief that guides the entire project.

Whether we catch up in person, over Zoom, by phone or via email, this session is all about connection understanding your business so your brand reflects it accurately and confidently.

AN IDEA

This is where strategy becomes creativity.


Using the insights gathered, we begin developing your initial concepts, exploring directions that genuinely suit your industry, your audience and your long term vision. Your first presentation includes a responsive logo suite, considered font pairings and a strategic colour palette.


It’s uploaded to your Client Portal in approximately two weeks so you can review everything in your own time. If you prefer a guided walkthrough, we can schedule a presentation to talk through the ideas together.

THE REFINEMENT

Here, we shape your brand into its final form.

You’re encouraged to take your time, compare elements, mix and match ideas, consider how each direction feels for your business. Whether you want subtle adjustments or a blend of concepts, this stage is collaborative and unrushed. We check in to support you, but there’s no pressure or deadlines forcing a decision.  Your brand evolves with your confidence.

Take your time, review the concepts and make notes of any changes you would like to see. You can mix and match concepts, it might be that you like the colours from one, but want to use the fonts from another.  Or, you may like one of the concepts straight away and choose to proceed. 

PERFECTION

We refine every element so your brand works seamlessly on signage, uniforms, social media, packaging and every space your business shows up.

Your final files are prepared and organised, your Brand Guidelines are assembled and any additional assets you’ve selected are polished and completed. Everything is checked for clarity, consistency and practicality. 

Once your identity is ready, we walk through it together so you feel confident using it across your business. This is the moment your brand becomes whole, considered, cohesive and ready to grow with you.

BRANDS WE’RE PROUD OF​

OUR BRAND DESIGN PACKAGES

FOUNDATIONS

Brand Essentials

clean, strategic brand built from the ground up.
Perfect for start ups and small businesses needing clarity and direction.

Includes
Basic Logo Suite | olour Palette | Typography | Brand Marks |  Brand Guidelines

MOMENTUM

Brand System Build Out

For growing businesses ready for a more complete visual identity and stronger brand presence.

Includes everything in Foundations, plus:
Extended Logo Suite | Extended Direction | Mock ups for practical rollout

LEGACY

Full Brand Identity

A comprehensive brand system designed for businesses wanting depth, strategy and long term scalability. 

Includes everything in Momentum, plus:
Extended Assets | Social Media Templates | Additional Templates 

FREQUENTLY ASKED QUESTIONS

Timelines depend on the package you choose, but most brand projects take 3–6 weeks from start to finish.

Foundational brands are usually delivered faster, while larger brand systems with multiple assets take a little longer.

We give you a clear timeline at the start so you always know what’s coming next.

Each package includes allocated refinement rounds.
We guide you through the process clearly so you’re never rushed and always supported in shaping your final direction.

If you need more revisions than your package includes, we can add them on easily.

You’ll receive a fully developed logo identity based on the package you choose.

Your files are neatly delivered in organised folders so you can use your brand immediately across digital, print, signage and uniforms.

You’ll receive your logo suite in all the formats your business needs:
PNG, JPG, EPS and PDF.

Yes.
Once your project is paid in full, you own full usage rights to your brand and all final assets.

We keep backup copies for 12 months in case you ever need them again.

No.
A single logo without strategy won’t support long term growth or consistency.
We only create full brand identities with solid foundations so you’re not stuck with something that needs replacing in a year.

Absolutely, it’s what we specialise in.

Your brand needs to work on machinery, signage, uniforms, shopfronts, vehicles and digital platforms.

That’s completely normal and exactly why we start with discovery and strategy.

We guide you through your audience, direction, preferences and goals to build clarity before we begin designing.

Sometimes.
If your current identity has strong foundations, we can refine or modernise it.

If it lacks clarity or consistency, a full rebrand may serve you better.
We’ll advise honestly once we see what you’re working with.

Yes.
We offer a full suite of add ons including document templates, Canva templates, social templates, business cards, signage mock ups, merchandise and uniform rollout and more.

These can be added to any package.

Yes, we offer full website design and development.
Many clients bundle branding + web to ensure a seamless and consistent rollout.

We can supply print ready files and liaise with your chosen printer or signwriter if needed.

Yes.
Branding projects are typically split into a 50% deposit and 50% on completion, but extended payment options can be discussed if needed.

Yes, we work with clients across Australia.
Discovery sessions, presentations and reviews can be done online or by phone.

Connect With Us

Every enquiry is reviewed with care to make sure we’re the right fit for your project.

Share a few details below and we’ll be in touch to discuss next steps.