CONTENT CREATION
Thoughtful on brand content created to tell your story and work across every platform.
We work closely with your business and our content creation partners to create content that tells your story in new, engaging and authentic ways. Our approach is collaborative and grounded, taking the time to understand your brand, your audience and the way your business operates before anything is captured.
Together, we build and evolve a content library that represents your brand with originality and purpose. Every piece of content is created with intention, designed to be used across platforms, support your broader marketing efforts and remain relevant over time. The result is a cohesive collection of visuals and assets that feel considered, consistent and genuinely reflective of your business.
CURATING
Our approach is flexible and collaborative, allowing us to adapt to different environments, projects and industries. We curate content that feels considered and integrated.
CAPTIVATING
We create content that captures attention and draws your audience in. Whether through photography or video, our focus is on creating immersive, engaging content that feels natural.
DELIVERING
Our partnership ensure that we create content that is unique, platform specific that will convey your brand across different formats, platforms and sites.
NARRATING
With a strong content library and strategic copy and your engaging story, we ensure that your audience will experience a captivating journey with a memorable narrative.
Our Content Creation Process
We start at the Strategy Process, we map out your goals, audience and messaging so that the content we create works.
This collaborative approach means every shot has purpose and aligns with your broader social media strategy.
STRATEGY & PLANNING
Once your Social Media Strategy is approved, we prepare a detailed shot list outlining exactly what will be captured.
This gives you full clarity on deliverables, ensures every requirement is covered and allows us to connect you with the content creator best suited to your industry, budget and brief.
Logistics
We sort the practical details beforehand, this could include locations, timing, styling, props and any product prep, this ensures that your content creation session runs smoothly.
On Site Direction
We guide you through the process, direct scenes, ensuring that brand consistency is achieved and to make sure you feel comfortable in front of the camera. We manage the process to make sure that all required content is captured without the overwhelm.
Content capture
In collaboration with your chosen specialist we create a diverse gallery of photography and videography content, this can include multiple angles and formats, short form video for Reels, lifestyle, promotional and behind the scenes content and on brand visuals ready for all platforms.
Editing & post production
Your content is professionally edited, colour graded and prepared in platform ready sizes.
Video clips are cut, refined and optimised to match current trends will maintaining their authenticity.
Delivery
You received a neatly organised content library in a shared folder.
Every file is clearly labelled, easy to use and ready to post.
Ready to work together?
Design and digital support built for regional business.
Our Content Creation Partners
A group of creatives dedicated to bringing your brand to life.
SARAH MORONEY
The designer behind the creations at Ctrl + Create is Sarah Moroney, a designer, photographer, adventurer and mother with a considered eye for detail and a strong belief that less is often more.
Most days, you’ll find Sarah behind a camera or computer, capturing and creating content for clients with care and intention. Her work is shaped by a practical mindset and a deep appreciation for how design needs to function in the real world, particularly for small businesses and regional operators.
Alongside her design work, Sarah is a mum and owns local camping and adventure store Down to Earth with her husband. This hands on experience running a small business gives her a strong understanding of branding, systems and the day to day realities business owners face.
At Ctrl+Create, Sarah balances creativity with structure, delivering work that feels considered, purposeful and quietly confident.
JOE FRANZONE
Franzone Films is a visual storytelling studio crafting cinematic tourism campaigns, brand visuals, documentary pieces and professional photography with a strong focus on authenticity.
Based in Esperance and travelling throughout Australia, the studio captures the essence of landscapes, communities and experiences through rich imagery and compelling narrative. Franzone Films works with tourism bodies, local businesses, events and organisations to create content that resonates and inspires.
AMELIA STONE
Built for regional business
Wayward Nation is a strategic creative agency working with regional businesses across agriculture, trades, retail and services. We specialise in branding, web design and social media that are clear, practical and built to last.
Led by Creative Director Amelia, our work is grounded in strategy and shaped by a deep understanding of how regional businesses operate. Everything we create is designed to work in the real world from paddocks and workshops to shopfronts and digital spaces, supporting long term growth, clarity and consistency.
Creative Projects We’re Proud Of
Explore our featured projects showcasing innovative designs and thoughtful branding.
